San Diego’s fashion scene is more than just beachwear; it’s a dynamic blend of vintage revival, cross-border cultural influence, and evolving local identity. By examining and analyzing where people shop, what trends dominate, and how Latin and Central American styles shape the region, this story will connect San Diego’s current fashion landscape to its historical roots while comparing it to other global style hubs. Ultimately, it explains why San Diego’s style stands apart and how trends move between geographical locations and cultures.
Who I’ve reached out to interview so far:
Irina Rachow: She referred me to other former co-workers who now own her boutique
Veronica Hernandez: Tijuana-based owner of boutique: no response after 2 emails, 3 weeks
Katie McCarthy: Little Italy retail owner
Tre Boutique co-owners, Rochelle and Sheree
Vintage retail I am checking out: (one of these I plan to do spot-on customer interviews)
Koby’s swap meet
La Loupe vintage
Day-to-day collective
Buffalo exchange
Captain’s Helm
OB market